Ep. 5 - Content vs Clickbait
Iron Culture presented by MASS
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The Importance of Integrity in Personal Training
The podcast is a 3D look at the lifting industry and lifting culture as a whole. We're in health and fitness as a service industry where your name matters. Relationships are built on trust, so if you betray that trust, that customer's gone forever. And we've seen people do a little bit of that pivot where they burn one well, so to speak, and then it's like a parallel wealth.
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