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124. Results-based pricing for Pilates, with Zenia Wood and Raphael Bender

Pilates Elephants

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Help 14 Year Old Girls Overcome Eating Disorders in Sydney

The more niche your business is, the easier it's gonna be to market. If you're helping 14 year old girls overcome eating disorders in Sydney, you're very niche. People who have back pain doesn't mean they don't also have arthritis and low energy and poor self esteem - there are lots of things that we can solve for people like specific results. You become known as the go to person for neck pain or, you know, athletic injury rehab or getting back into exercise postpartum. It takes six to 12 weeks to implement an effective Pilates program. The actual doing is not complex. It's everything between your ears that's telling you not to do it. Never else does

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