10min chapter

Best of the Spectator cover image

The Edition: how twee triumphed, Graham Brady on Tory turmoil & celebrating pigs in blankets

Best of the Spectator

CHAPTER

The Whimsy of Twee Culture

This chapter examines the rise of 'twee' culture and its manifestations in consumer branding and politics, particularly following significant societal events. It highlights the interplay between sentimentality and public discourse, noting how social media’s fleeting emotional reactions contrast with the need for deeper engagement. Ultimately, the discussion warns of the growing disconnect between superficial displays of emotion and the underlying frustrations within society.

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