Marketecture: Get Smart. Fast. cover image

Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"

Marketecture: Get Smart. Fast.

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The Gray Area in Analytics on in-Game Ads

Anzu, ANZU, is an in-game advertising company. They raise $48 million for their in-game ads. Has anybody looked at the methodology that analytics used on this stuff? And is there, is there a gray area there?

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