Cautionary Tales with Tim Harford cover image

Andy Warhol's Factory of Truth

Cautionary Tales with Tim Harford

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Authenticity and Value in Warhol's Art

This chapter investigates the complex relationship between authenticity and authorship in art, focusing on Andy Warhol's branding approach and its implications for the art market. It compares Warhol's work with contemporary digital art, particularly the success of Beeple's NFTs, highlighting how the dynamics of attention have reshaped perceptions of value in the art world.

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