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Blair Enns - Productized Services

Ditching Hourly

CHAPTER

Producti Service, Service Is a Transition

Aue: When i was doing consulting, still mobile consulting, my main income for years and years and years was what i would consider to be a producti service. I got sick of it. If i had to scale that, if i could only handle my capacity was roughly three advisory retainer, you know, clients. So i see it as transition from, even if you're doing great, it's a transition either into probably value pricing for creative work or going mass market with true products. Aue: There are better intrum steps. Somebody would say, there's a business consultant development problem. And then in the middle is where Asa gets stuck. He says he has

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