This chapter discusses McDonald's initial underestimation and how it has proven its success over time. It highlights the global brand equity of McDonald's, its strong performance in the U.S. and international markets, and attributes its success to its franchise model and profitability.
Is chicken the new beef? McDonald’s is innovating to please global palates.
(00:21) Jason Moser and Deidre Woollard discuss:
- The changing behavior of global eaters.
- How McDonald’s uses data to drive menu changes.
- Snap’s proclamation that social media is dead.
(16:53) Ricky Mulvey talks to Patrick Badolato, an Associate Professor of Instruction at the University of Texas at Austin McCombs School of Business about what lurks in company footnotes.
Companies discussed: UBER, AAPL, MCD, SBUX, CMG, DPZ, SNAP
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Host: Deidre Woollard
Guests: Patrick Badolato, Jason Moser, Ricky Mulvey
Producers: Ricky Mulvey, Mary Long
Engineers: Tim Sparks, Dan Boyd
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