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McDonald's innovative menu changes to please global palates, Snap's declaration of the death of social media, uncovering valuable information in company footnotes, Apple's risk-free collections, and Uber's changes in treating discounts and promotions.
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Quick takeaways
- McDonald's is investing in innovations like the McChrispy chicken sandwich to cater to changing consumer preferences and tap into the $25 billion chicken market.
- McDonald's recognizes the value of customer data and convenience, leveraging AI and loyalty programs to tailor offerings and improve customer satisfaction.
Deep dives
McDonald's success and brand equity
McDonald's continues to excel with strong brand equity and impressive sales growth. Despite being viewed as an older or challenged brand, the company consistently delivers strong numbers, with a 4% increase in sales growth in the US this quarter. McDonald's global brand equity remains significant, supported by its franchise model and a large number of restaurants. Shareholders have seen a remarkable 300% return over the last decade, reflecting the company's enduring success.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode