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The House that Came in the Mail
99% Invisible
Sears Home Builders
Sears used its considerable marketing savvy to make it clear that building your house was going to be easy. With a pre-designed home, you didn't need an architect or carpenter either. Sears even had this ad in the front of the catalog showing two roadessa models being built side-by-side. In 1911, Sears began offering competitive mortgages to their customers.
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