10min chapter

3 Things cover image

Prashant Kishor on what works for the BJP and doesn't for the Opposition

3 Things

CHAPTER

Societal Influences on Voter Behavior

This chapter explores the intricate relationship between societal changes and voter attitudes, highlighting the impact of historical fault lines, evolving values, and information consumption methods. It discusses the importance of understanding demographic shifts for political impact and the slow progress observed in influencing societal segments over time.

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