
TWiG 232: Did EA send Lord of the Rings Mobile out to die? Will Peridot be Niantic's next hit?
Deconstructor of Fun
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Blizzard's Plan to Monetize Expansions
The thesis here is that they are going to monetize primarily from expansions. And so I think they're going to try to get 12 to 18 months expansions coming out with actual real content, not these quarterly updates. The thing that blows my mind is we also know that playbook, which is to sell the season pass that entitles you to expansion packs up front to maximize revenue at the point of sale.
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