Do You Even Need New Business People?
2Bobs—with David C. Baker and Blair Enns
00:00
The Constraint of Hiring a New Business Person
The firm that does not have a new business person almost always has a principal who takes a leadership role in new business. Do they value being seen as the expert? Is it important to them or satisfying to them to build a reputation and get it out in the marketplace, he asks.
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