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Jobs to be Done, Part 2 | Alan Klement, Author of When Coffee and Kale Compete
Dreams with Deadlines
How to Assess Your Idea's Needs
When we target different groups of consumers, we just highlight different features or we talk about them differently. And so that's what we are trying to like assess and you know, first off, you want to find out who your idea customer profile is. So going back to the needs thing, you're right. Like what which needs well consumers pay to have resolved. The customer was just assuming that if there is a needs gap and if you feel that then consumers will necessarily buy the better version of the product,. Right?
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