3min chapter

The Parlor Room cover image

Sunil Gupta on Data-Driven Digital Marketing Strategies

The Parlor Room

CHAPTER

Navigating Key Metrics and Skills in Digital Marketing

This chapter emphasizes the significance of key performance indicators (KPIs) in digital marketing, particularly focusing on return on investment (ROI) as a critical metric. It also highlights the necessity for adaptability and consumer-centric strategies in response to evolving technology.

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