2min chapter

Marketing Against The Grain cover image

The 7 “First Principles” Of Marketing

Marketing Against The Grain

CHAPTER

Do You Reduce Work or Do You Increase Work?

Kieran: Simplifying a story is an incredibly hard thing to do. He says people who overcomplicate things increase work because everyone's trying to figure out what the hell they mean. "I believe that insecurity and complexity are like best friends," he adds.

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