Podcasting is Your Next Demand Gen Secret Weapon with Fatima Zaidi of Quill & CoHost
The Content Cocktail Hour
00:00
How to Use Podcasting Effectively
Fatima: I want anyone who is considering a podcast or have struggled. I want you to play back the section about attention to your boss or your boss's boss and go talk to Fatima because all of that really matters. She says she loves Maccaffee, Sephora and Pacific content for their high-quality shows. "I think it's a really interesting case study of how a brand should be creating content not to promote themselves but to provide value and resourcing"
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