110: Scott Brinker - Brand, AI, and the Uncomfortable Future of Marketing
PRODUCTEA with Leah, Growth & Senior Leadership
00:00
Navigating Modern Marketing Challenges
This chapter explores the evolving landscape of marketing technology, emphasizing the importance of cultural and human dynamics over mere technological advancements. It addresses the complexities marketers face in a fragmented environment, where understanding consumer behavior and optimizing expenditures are critical. Additionally, the discussion highlights the challenges of attribution in measuring the effectiveness of contemporary marketing strategies.
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