Bagel Bites just killed a meme, and Jay Schwedelson is here for it. From frozen snacks trying to be cool to the surprising power of lo-fi content, Jay breaks down what’s trending, what’s actually useful for marketers, and even how to hide your Instagram stories before you ruin a holiday surprise. Oh, and somehow it all ends with Hallmark movies and Mormon wives—because of course it does.
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Best Moments:
(00:25) Bagel Bites tries to join the “six seven” trend—and proves it’s officially over
(01:47) Why leaning into the moment works, even when the joke’s dead
(02:15) New data showing lo-fi content crushes polished posts across every platform
(03:17) “Humanity is the algorithm” and why that matters more than ever in the AI era
(04:00) The Instagram privacy setting everyone should use during the holidays
(05:15) A confession about Hallmark movies and an absurd stat on how many one actress has done
(06:00) From cozy Christmas flicks to chaos—Jay’s watching habits take a turn
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
