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12min chapter
211. Building an 8 Figure Outdoor Gear Subscription Box: How John Roman Merged E-commerce and Community
Millionaire University
Building Authentic Connections through Strategic Marketing
This chapter focuses on the strategic approach to content creation, emphasizing authenticity and audience engagement. It discusses the effectiveness of various marketing platforms, the importance of community-building for brand loyalty, and the role of data-driven methodologies in optimizing engagement. The speakers share insights on budget allocation and the integration of in-house and outsourced marketing teams to enhance overall performance.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode