In Episode 48, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rachel Purchase, Director of Data & Analytics at Admiral Group Plc, where they discuss some of the challenges associated with having an organisation that has such an appetite for data, which includes;
- Taking responsibility for an enterprise D&A capability after several unsuccessful external attempts
- The mandate being to fix the issue that the business and IT aren’t working effectively together
- Why being data-driven doesn’t necessarily mean you are data mature
- The challenges of moving from being product centric to customer centric
- Why having a centralised team structure doesn’t work in such a data “hungry” organisation
- Tackling how to standardise best practice and excellence across 27 different business units
- The challenges of having such a ”data hungry” organisation
- Building a data academy that supports 900 people
- Identifying where the biggest value creation opportunities are
- The different levels of maturity across different business units
- Challenging the status quo of how prioritisation happens
- Why entrepreneurial spirt is advantageous but can create challenges
- Whether the appetite for data impacts the expectations of what it should be delivering
- Upskilling data professionals with non-data related skills
- Reskilling business users to take on data roles
- Getting the communication strategy right
- Why they created individual data brands across business functions
- Why the aim should be to get “Data” and “the business” indistinguishable from each other
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