Is Being a Commodity Good or Bad?

Chris: I can't think of a time where being a commodity would be a good thing. Andi: The way to break out of that as o professional service is business, or even a softward business. Chris: How do you create a wedge where you have a specific set of customers that are highly differentiated and they're not a lot of all other alternatives? That's something tumin foat you get in z at the deep level of customer insights.