7 Powerful Content Strategies Borrowed from Advertising Masters
The HeyCreator Show
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The Importance of Sound Bites in Advertising
Big ideas should be able to be expressed in sound bites, but not all sound bites are big ideas. It's really about conveying something that matters a lot to your audience in a very memorable and very pithy way. One of my favorites came from a book by Mary Wells Lawrence. She was one of the few women working at a high level in that field in advertising in the 60s.
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