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THINKING FAST AND SLOW - Commented Book

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CHAPTER

How to Make Your Text More Likely to Be Reviewed

If you care about being thought credible and intelligent, do not use complex language where simpler language will do. Put your ideas in verse if you can, they will be more likely to be taken as truth. If you quote a source, choose one with an easily pronounced name that is easy to pronounce. Use high quality paper to maximize the contrast between characters and their background.

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