12. It's Not What You Say, It’s How You Say It: How To Communicate Power
Think Fast Talk Smart: Communication Techniques
The Art of Reassuring Communication in Leadership
This chapter highlights the crucial role of effective communication in leadership, focusing on the need to serve the audience rather than oneself. It analyzes an admired communicator's calm demeanor and reassuring presence during crises, demonstrating how these traits can instill confidence and stability.
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