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5min chapter
It’s a Small Aisle After All
99% Invisible
Chung King - A Chinese Food Company
Ethnic isle was created in the sixties to promote foreign food. The major foods of the isle were chinese, mexican and italian. But this changed in the 19 eighties, because italian food got re invented. To survive on the ethnic isle meant it wasn't enough to just sell the food. You had to sell the experience of eating something foreign. This included using gros stereotypes and orientalist ideas of the far east. It became standard for supermarkets to organize the food of the world in this way,. However, not all food nationalities are treated equally. One quisine, and clar was able to wriggle loose of its reputation. And
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