How do you know what to talk about in the first place? Thats a frequent question i get. The way to approach that is really think about your audience. Think about who they are and what it is they need, what would benefit them. From there, you can do some research. You can talk to people,. Do some focus grouping and check in with them to see if what you're thinking about makes sense and where you're going is a good direction.

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