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A Radical New Way to Negotiate with Barry Nalebuff

Out of the Comfort Zone

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How to Negotiate a 12 Slice Pizza

Barry O'Brien: Sticking to the principle, meaning the principle and not doing the deal without the principle. The confusion that people make is they don't really know what it is they're negotiating over. He says once you're in pie land, any argument that is made can be turned around. "That's why I think we should always be splitting at 5050"

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