What's New in the Business Model?

Zinga was able to build up the the architecture of the technology. And i also combined with what mit had built at his company to go and build these experiences a tha didn't see were possible before. No one was able to juststify investing millions of dollars in a game on flesh. But once we sort of sorted out virtual goods and saw the impact of it, it just became clear that it was like, the highest legerage way to go and monotise.