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2min chapter
How Your Subconscious Calls The Shots
Nudge
Gaiter Snap Judgments Are Powerful
Soe: A lot of decisions are ultimately made by gaiter snap judgments, even when we don't realize it. For example, college students were first asked to evaluate a professor's competence based on just a silent, six second clip of the professor teaching. How can we apply these findings at work? Soe shares more examples of how powerful our gaiter brain is in her book.
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