How to Measure Anything in Business

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The book that I learned the most about this was how to measure anything in business. And it gets into exactly this calculation, the value of new information in reducing your uncertainty when you're making a business decision. It's going through much of the conversation we've been having here about making decisions under uncertainty. Even if you're not able to do a rigorous, statistically significant sample of that group, even if you just walked out on the street or turned to your left and asked someone, you have more information than you had before.

How can we better make decisions under uncertainty? What are some of the different ways of being uncertain? What are some powerful venture patterns? How can founders and venture capitalists reduce risk in their startups and portfolios? What is the nature of innovation? How can investing be used to do good in the world?

Miles Lasater has started 3 companies, 2 nonprofits, and 1 family with 4 kids. He has been a founder, VC, angel investor, business school professor, board member, donor, improv comedian, and dancer. He currently is Founding Partner of Purpose Built Ventures and serves on the board of tech nonprofit Curious Learning. Miles also hosts a podcast called Startups for Good (which you can also follow on Twitter at @startups4good). Find out more at mileslasater.com.

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