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Decision-Making Under Uncertainty and Entrepreneurship (with Miles Lasater)
Clearer Thinking with Spencer Greenberg
How to Measure Anything in Business
The book that I learned the most about this was how to measure anything in business. And it gets into exactly this calculation, the value of new information in reducing your uncertainty when you're making a business decision. It's going through much of the conversation we've been having here about making decisions under uncertainty. Even if you're not able to do a rigorous, statistically significant sample of that group, even if you just walked out on the street or turned to your left and asked someone, you have more information than you had before.
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