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15min chapter
Too much choice?
The Bottom Line
The Paradox of Choice and its Impact on Decision-making
This chapter discusses the idea of having too much choice and how it can make decision-making more difficult and increase the chances of regret. It references Barry Schwartz's book 'The Paradox of Choice' and explores various studies that show how overwhelming options can lead to buyer's remorse. The hosts also discuss the impact of choice in the jam industry and how retailers determine the right number of options to offer.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode