How to Balance Showing New Things and Not Spoiling Too Much

I imagine more so than maybe any other game you've worked on, you knew that people were going to also tear apart the trailer as soon as you put it up and figure out every little tiny thing that was new. There's definitely a lot of stuff in there that I wouldn't do in another trailer because I knew that for this one, like you said, people are going to be freeze framing it. And at TikTok, so I asked a similar question, which is how do you balance showing new things, but not spoiling too much? Derek: "My idea for spoilers or to avoid spoilers is basically a trailer should pose questions, but then don't answer those questions"