S2E12: BCG Live Case Interview Example: Market Entry
Strategy Simplified
00:00
What's Your Financial Streamline?
We need to do a lot more due diligence into what kind of Pakistan customers would want our cars, given the limited size of the luxury market. And then from there, establish whether or not it would look good from a financial standpoint. If we have no previous experience in the Pakistan market, we don't have that cultural kind of ability to navigate that business environment.
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