124. How a Buyer Enablement Approach to Deal Review Improves Forecasting w/Garin Hess
Presales Podcast by Presales Collective
The Fundamental Difference in a Buyer Enablement Approach to Sales
"There's just a fundamental shift, first of all, in terms of how you perceive the whole process," he says. "How do you know which stakeholders have to get involved? How do you discover and engage them?" And then there's this role of technology obviously in the whole process."
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