How to Evolve the CEO Lead Sales?

Kat Kinsman: How do we start to evolve from, you know, our company right now, i am selling to my ceo. He is an energy efficiency engineer. Any question, i can go back and ask him. But he's great at selling it, but he's not a sales person. So how to evolve that switch? Also, the sparkle of the beginning stage, of course, when people buy from us, they're buying for him, right? They're buying him and the promise. You pick, i want to do the founder lead al switching. I like when we gon some this controversial. Let's do it.