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Yermin Jewelry Is the New Such and So That's the New Such
The social proof thing can be a surgical instrument right where someone goes yes i'm wearing this because i like it and i'm also signaling wealth but in a tasteful way. The person who has no money and works as maybe a blue collar if i can use that term job they're the ones that have the loudest brand pronunciation of any luxury brand. David kerm: We we kind of have to be subtle enough where the person we're intending to get the message is getting the message via our social proof, but we're not using the mallet.