5min chapter

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76: Alex Kouts | The Secrets You Don't Know About Negotiation Part Three

The Jordan Harbinger Show

CHAPTER

Yermin Jewelry Is the New Such and So That's the New Such

The social proof thing can be a surgical instrument right where someone goes yes i'm wearing this because i like it and i'm also signaling wealth but in a tasteful way. The person who has no money and works as maybe a blue collar if i can use that term job they're the ones that have the loudest brand pronunciation of any luxury brand. David kerm: We we kind of have to be subtle enough where the person we're intending to get the message is getting the message via our social proof, but we're not using the mallet.

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