Sibling Revelry with Kate Hudson and Oliver Hudson cover image

The Science of Memory and Why We Forget with Lisa Genova

Sibling Revelry with Kate Hudson and Oliver Hudson

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Flash Bulb Memories Are Seared Into Your Brain

Our human brains are really, really phenomenal at remembering those moments and that information. We don't remember these routine day to day ho hum things, but give me something emotional, pulse zapping,. Oh my God, that's never happened before. And so you have these memories called flash bulb memories, which feel very vividly and confidently remembered even decades later. The weird thing is though, folks, just because you remember it vividly and confidently doesn't mean it's accurate.

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