6min chapter

The Journey with Christian D Evans  cover image

How to De-Risk Startups & Make it "RAIN" w/ Jordan Schlipf | Rainmaking Venture Studio

The Journey with Christian D Evans

CHAPTER

The Importance of Strategic Alignment in Startups

This chapter discusses the significance of strategic alignment in startups and provides an example of a partnership with a major mining company to boost platinum jewelry sales. It also explores the tracking of gold and platinum sales ratio, the unique business model of selling wearable bullion, and the disconnection of consumer mindset from the value of precious metals and gems.

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