Conversion Tracking Playbook cover image

10 Ways to Enrich Your Customer List to Find Hidden Gems, Reduce Churn, and Maximize Profitability of Your Offers

Conversion Tracking Playbook

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Unlocking Consumer Insights with Offline and Online Data

Exploring the collaboration between L of R and Buxton, this chapter delves into the power of merging brick and mortar data with digital sources to understand consumer behavior. Learn how organizations like Buxton create detailed consumer profiles by collecting and analyzing various data sources, enabling enhanced services for clients like Warby Parker's and Nordstrom.

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