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10min chapter
BONUS: Brand Building Live at Cannes Lions
How I Built This with Guy Raz
Brand Strategy Success and Marketing Campaigns
The chapter delves into the speaker's experiences at P&G, introducing Duncan Hines Cookies and JIF peanut butter to the American market. It discusses the strategies and challenges faced in aligning brands with consumer values, emphasizing the importance of immersion research in understanding consumer behavior and needs. The chapter also explores successful marketing campaigns for Pampers and Downy Fabric Softener, showcasing how focusing on meaningful messages and direct consumer insights can lead to brand growth and profitability.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode