#392: Leading Retail Loyalty Brand, TFG Delivers Real Personalisation
Let's Talk Loyalty
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TFG's Retention Rate Is World Leading
TFG holistically, we work very closely with our brands to drive the swire freight and turn over link to known customer. Our rewards customers are almost 1.4 times more valuable than unknown customers. We've also seen things like average profit per transaction increasing by over 45%. Average transaction value is increasing by over 47%. So I think in the last year from a rewards program perspective, we've made significant leaps forward.
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