The Journey of Entrepreneurship: Embracing Mistakes and Learning Resilience

This chapter explores the entrepreneurial journey, focusing on the need for resilience and the lessons learned from mistakes. Through personal stories, the speakers advocate for humility and the importance of sharing experiences to guide new biohacking entrepreneurs.

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Your brain runs slow when it’s running on the wrong fuel.

In this episode of The Human Upgrade, Dave Asprey sits down with Geoffrey Woo, Stanford-trained computer scientist and founder of Ketone-IQ, to reveal the high-performance brain fuel once reserved for Special Forces and elite athletes.

Discover how ketones helped operators in combat zones sharpen focus, recover faster, and boost reaction speed by up to 30%. Learn why glucose falls short, how to hack your mitochondria for better cognition, and what it takes to unlock rapid-fire thinking on demand.

This is brain energy for people who want to win, at life, work, and everything in between. Whether you’re fasting, flying, or facing real pressure, ketones flip the switch.

You’ll Learn:

• Why ketones beat glucose for focus, speed, and mental clarity

• How Special Forces use ketones to recover brain function under stress

• The truth about esters, salts, and the new wave of ketone diols

• How ketones support faster thinking, emotional control, and clean energy

• What makes Ketone-IQ different, and how Dave stacks it for peak performance

• The best ways to combine ketones with fasting, workouts, and meditation

• Why your metabolism controls your mood, reaction time, and resilience

Resources:

• Dave Asprey’s New Book - Heavily Meditated: https://daveasprey.com/heavily-meditated/

• Ketone-IQ Website – https://ketone.com/pages/dave-asprey?utm_source=partners&utm_medium=referral&utm_campaign=DAVE

• Geoffrey's Website: https://www.geoffreywoo.com/