11min chapter

Marketing Against The Grain cover image

Gary Vee: ‘If You Don’t Do This, Your Business Won’t Exist In 5 Years’

Marketing Against The Grain

CHAPTER

Evolution of Content Creation in the Marketing Industry

The chapter features a conversation with a special guest, Gary Vannerchuk, discussing his impact on the marketing industry, starting from web analytics to creating influential content. Insights are shared about a pivotal talk at the Web 2.0 conference leading to the creation of the book 'Crush It' and a transition from wine to business. The speaker emphasizes the importance of hands-on involvement in one's craft and staying connected to the work amidst strategic roles in the industry.

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