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EP 57: Brian Halligan (Co-founder, HubSpot) - The Path to Building a $20B Business
The Logan Bartlett Show
The Rise and Fall of Marketo and Eloqua
The CEO of Marketo and I became really good friends. Even back then, people used to refer to us as doppelgangers. We ended up buying a little startup called Performable who was building a new type of marketing automation system. They were a tiny little company at the time, really knows how marketing capabilities,. But they had good developers, good product people. And we ended up injecting that into the company and then adding that automation capability.
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