The Logan Bartlett Show cover image

EP 57: Brian Halligan (Co-founder, HubSpot) - The Path to Building a $20B Business

The Logan Bartlett Show

CHAPTER

The Rise and Fall of Marketo and Eloqua

The CEO of Marketo and I became really good friends. Even back then, people used to refer to us as doppelgangers. We ended up buying a little startup called Performable who was building a new type of marketing automation system. They were a tiny little company at the time, really knows how marketing capabilities,. But they had good developers, good product people. And we ended up injecting that into the company and then adding that automation capability.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner