Fintech Insider Podcast by 11:FS cover image

709. Insights: How does financial services make it all about the customer?

Fintech Insider Podcast by 11:FS

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Building Intuition Is a Key Driver of Product Development

One of our core principles in our design team is to build intuition. I think it's an investment, not only in the product, but on the team. So we upfront have new designers spend a lot of time with customers. The thing that that enables is that you have a person over time that can make better and better assumptions more often.

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