Bring a Creative Project to Life

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"I'm constantly inspired by our community and the things that they want to do," he says. "We're consistently kind of crowdfunding, but crowdfunding through the feedback of our audience" The most successful creators on Kickstarter are white men, which is a problem according to Ben-Ghiat. He wants to build a more equitable world where people aren't dependent on some industries for funding.

To breathe fresh life into an established platform, Kickstarter’s new 33-year-old CEO Everette Taylor is shaking things up – and he’s unapologetic if it makes people uncomfortable. From bold new product lines to bold statements, Taylor is working to kickstart Kickstarter’s existing community while aggressively pursuing new users. Marketing is product and product is marketing, he says. “I want to build a juggernaut.”

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