2min chapter

How I Built This with Guy Raz cover image

Spikeball: Chris Ruder

How I Built This with Guy Raz

CHAPTER

How to Launch a New Product

In the month of June, we did about $4,000. And then in July, I think we did like $700. Most of those sales in the first month were probably people who knew you. They're like, oh, Chris, and these guys are starting this new company. We'll support them. But as long as they're willing to play for five to 10 minutes, they'll get it.

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