10min chapter

The Economics of Everyday Things cover image

64. Sushi Fish

The Economics of Everyday Things

CHAPTER

The High Stakes of Bluefin Tuna Fishing

This chapter explores the intense world of bluefin tuna fishing, focusing on the fishermen's jackpot mentality amidst strict quotas and market demands. It details the journey of the tuna from catch to the bustling auctions in Japan, emphasizing the critical decisions faced by dealers in choosing the right markets. The discussion also highlights the intricate economics surrounding tuna pricing and the challenges faced by distributors in the sushi industry.

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