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SPOS #914 – Robert Rose On Elevating The Art And Science Of Content Marketing

Six Pixels of Separation Podcast

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The Evolution of Content Marketing Strategy

This chapter discusses the evolution of content marketing and its integration into traditional marketing strategies, emphasizing the shift from direct response advertising to storytelling. It explores the importance of building trust with the audience and the impact of social media. The chapter also highlights the motivation behind writing a book on content marketing strategy and the unique aspect of combining content creation, marketing, and strategy.

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