The chapter provides detailed advice on advertising and marketing strategies to grow a business successfully, emphasizing the importance of warm outreach, cold outreach, creating tailored content, and running ads for broader reach. It highlights the need for small business owners to dedicate time daily to promote their business through various advertising methods, focusing on generating leads, building a robust backend, and scaling strategically. Additionally, it explores the significance of understanding and catering to high-value customers, narrowing down target markets, and differentiating products and services to enhance profitability and drive long-term success.
"In the beginning, you just want to get flow through the system." In this episode, Alex (@AlexHormozi) shares marketing lessons learned from 13 years scaling and selling businesses. Tactics are relevant for everyone from those just getting started to seasoned marketers looking to optimize their funnel just a little more.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
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